Why Health Literacy?
Health literacy is very low in our society and the problem is more compelling when visualised from the fact that health literacy has no direct relationship to socio-demographic status and educational attainment.

The painful consequences of health illiteracy include diminished life expectancy, preventable deaths, increased morbidity and mortality.

Health literacy can be achieved through the informal sector as it is well organised with its own structure and hierarchies, and is seemingly more organised than the formal private health sector.